media

Leverage User Data to Deliver
Personalized Content Across Channels

Optimize trends & Target Users on Omni-channels for Better Engagement

Acquisition

Run virality campaigns using in-app referrals to acquire more users
Allow sharing of content and gamification events on social media platforms
Enable users to invite their friends from phonebook for seamless sharing of content

Acquisition

Predictive Marketing

Predictive Marketing

Boost customer lifetime value by predicting & recommending the kind of content they would want to interact with regardless of their segmentation
Forecast the propensity of the users to make purchases and launch marketing campaigns to influence their moves
Improve retention by predicting the tendency of the users to uninstall the app and retain with targeted marketing campaigns

Predictive Marketing

Engagement

Recommend related content to users based on item similarity and user similarity
Revive engagement with dormant users with notifications across all channels such as mobile, web, IoT, social, SMS
Grow revenue by launching coupon campaigns on special occasions such as Valentine’s Day
With real-time analytics, optimize marketing for for genre based campaigns
Target each customer with contextually relevant notification, like, sending an in-app message of a new release of their favorite content section
Geo-target users based on their regional interests
Analyze your users’ browsing pattern and preferred channel for personalized campaigns

Engagement

Gamification

Gamification

Induce competitive spirit with social leaderboards based on content sharing, maximum downloads or top purchasers
Implement buddy management to allow users to seamlessly share content in their buddy list
Introduce real-time in-app chat for content discussion
Enable users to gift content to their buddies
Provide achievement badges based on the frequency of interaction with the content, like, give users who frequently reads about movies the badge of Movie Buff
Launch competitions for the users with their buddies

Gamification

Partner Integration

Securely expose the protected resources as APIs for integration with the other apps
Partner with brands with seamless and direct integration
Leverage data and content for monetization with partners

Partner Integration

Benefits

In-App Referrals

One-stop-shop solution for Enterprises, no need for multiple service providers

Omni Channel Devices

In context seamless transition of consumers across omni-channel devices

Build Apps

Choose from public/dedicated cloud, hybrid or on-premise services

Cloud Services

Reduce time to market from months to days

Protected Resources

Launch complex use cases instantly without depending on the development team

Actionable Big Data

Excellent customer service with 24×7 support and committed SLAs

Ready to move forward with omnichannel marketing in media? Let’s Talk